AI Insights · Timothy · January 2022
Top 5 Social Apps in Oceania for Q4 2021
Discover the performance trends of the top 5 social apps in Oceania for Q4 2021, including weekly downloads, revenue, and active users.
In the fourth quarter of 2021, the top 5 social apps in Oceania displayed notable trends in their weekly downloads, revenue, and active user metrics. This data, sourced from Sensor Tower, provides insights into the performance of these leading apps on a unified platform.
TikTok saw a significant rise in weekly revenue, starting from around $306K at the end of September and peaking at approximately $1.05M in the week of December 20. Weekly downloads fluctuated, with a notable increase from 65K in early December to 97K by December 20. However, weekly active users showed a slight decline, moving from 7.2M in late September to around 7M by the end of the quarter.
Bigo Live - Live Streaming App experienced varied weekly revenue, reaching a high of $188K at the end of September and dropping to around $132K by the last week of December. Downloads exhibited an upward trend towards the end of the quarter, from 7.8K in late September to 9.1K in the final week of December. Weekly active users remained relatively stable, hovering around 86K to 92K throughout the quarter.
Facebook maintained consistent weekly revenue, peaking at about $97K at the end of September and slightly decreasing to $67K by the end of December. Downloads showed a dip mid-quarter but recovered to 61K in the last week of December. Active users remained robust, consistently around 22.8M, with a slight increase to 22.9M at the end of the quarter.
Grindr - Gay Dating & Chat showed steady revenue, starting at $67K in late September and reaching a high of $82K in the week of December 20. Downloads remained relatively stable, around 2.4K, with a slight increase to 2.8K in the last week of December. Active users increased from 44K in late September to nearly 48K by the end of the quarter.
Tango - Live Stream, Video Chat had a mixed performance in weekly revenue, starting at $32K and fluctuating to around $21K by the end of December. Downloads were relatively low, peaking at 730 in early December. Weekly active users remained stable, around 10K throughout the quarter.
For a more detailed analysis of these trends and additional insights, visit Sensor Tower.
